Woolrich tradition and innovation in the world of outdoor clothing
Founded in 1830 by John Rich and Daniel McCormick in Plum Run, Pennsylvania, Woolrich began as a small woolen mill. The company produced woolen clothing designed for the harsh working conditions of local loggers, hunters, and industrial workers, and has evolved over the decades while maintaining its authenticity.
Initially, the mill primarily served local communities, but over time it grew in size and reputation. One of Woolrich's iconic products is the "Buffalo Check Shirt," introduced in 1850, featuring its distinctive red and black check pattern. This garment has become a symbol of American rustic style and remains a classic item frequently replicated by other brands.
During the American Civil War, Woolrich supplied wool blankets to the Union Army, helping to solidify its reputation as a manufacturer of sturdy fabrics. The company continued to grow over the following decades, expanding beyond a woolen mill to become a full-service clothing manufacturer.
In the 20th century, as leisure and outdoor activities increased, Woolrich diversified its production to include outerwear such as jackets and parkas, which were particularly appreciated for their ability to protect against the cold. In the 1970s, the brand introduced its iconic Arctic parka, originally designed for workers on oil pipeline construction sites in Alaska. This particular garment became famous for its resistance to extreme cold.
Since the 2000s, Woolrich has sought to broaden its market, collaborating with designers and fashion brands to create product lines that combine functionality with urban style. These collaborations have helped Woolrich penetrate new market segments, attracting a younger, more fashionable clientele.
Over the years, despite changes in the market and economy, Woolrich has remained true to its roots, continuing to produce high-quality clothing suitable for extreme weather conditions. Its dedication to quality and tradition has allowed the brand to remain relevant, embodying the adventurous spirit of pioneering America.
In addition to its appeal in the outdoor sector, Woolrich has conquered the world of urban fashion. Collaborations with internationally renowned designers and brands have led to the creation of collections that reinterpret the brand's practical and robust essence with a touch of modern sophistication.
Woolrich - a Global Brand
Today, Woolrich is recognized globally not only as an iconic American luxury and heritage brand, but also as an example of how a company can evolve while remaining attentive to its origins. With almost 200 years of history behind it, Woolrich continues to combine the legacy of its long history with modern innovation, maintaining its commitment to quality and durability that its founders wanted from day one.