The North Face
Brand History
Founded in 1966, the brand began as a small clothing store catering to hiking and climbing enthusiasts in San Francisco, California. Founders Douglas Tompkins and his wife Susie Tompkins Buell were driven by a passion for the outdoors and a desire to create a business that reflected their beliefs and love of adventure.
The name "The North Face" was chosen because it tended to represent the coldest and most challenging part of a mountain in the Northern Hemisphere, a bold symbol that echoed the challenges that explorers face. Initially, the store focused primarily on retailing hiking and camping equipment, but soon expanded to include its own line of outdoor clothing and equipment.
In the 1970s, The North Face took a major step forward by launching its first collection of mountain apparel, which included jackets and pants designed to withstand the harshest of conditions. This decade also marked the debut of the Classic Dome Tent, an innovation that would become iconic among adventurers and mountaineers.
The brand’s expansion continued apace throughout the 1980s and 1990s. During this time, The North Face focused on technological innovations that would revolutionize outdoor apparel, such as the introduction of advanced materials such as Gore-Tex and other waterproof and breathable fabrics. This made their products not only more durable, but also more comfortable, positioning the brand as a leader in the technical apparel market.
The brand continued to grow in popularity, sponsoring expeditions and athletes, and gaining a loyal following among mountaineers, hikers, and extreme sports enthusiasts. The “XPLR Pass,” a program launched by The North Face, further cultivated a sense of community and exploration among its followers, offering access to exclusive events and specialized content.
In the early 2000s, The North Face took another step towards sustainability, actively seeking ways to reduce the environmental impact of its operations. The company invested in eco-friendly manufacturing practices, using recycled materials and supporting initiatives aimed at conserving the natural environment.
Today, The North Face has become a world-renowned brand, synonymous with quality and performance among outdoor enthusiasts and professionals. Its product range spans from technical apparel to camping and climbing equipment, maintaining an unwavering commitment to innovation and sustainability.
The North Face story is an example of how a small company, rooted in principles and passion, can evolve into a global market leader. Through dedication, innovation and constant adaptation to the needs of a changing world, The North Face continues to inspire and support explorers around the world, reinforcing its status as a pioneer in outdoor gear.